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Recent studies show the importance of makeup and that if it is reportedly worn regularly, people may trust and like you more. While most people prefer the natural look, there's no denying how much makeup has transformed the looks of many, be it a woman or a man. It has magical powers that make one look better or worse, depending on what look one is going for.

Apparently, humans have been wearing makeup since time immemorial, back in the cave man days of Neanderthals.

But, makeup isn't just used to enhance or transform faces anymore.

In a Sunday Times report, Arnaud Aubert, experimental psychologist and associate professor at the Université François-Rabelais Department of Neurosciences in France, spoke about how cosmetics change people's perception of each other.

Aubert said that wearing cosmetics makes people trust and like us more. It even helps people fall in love.

"All the social information is in the centre of the face," explained Aubert to The Sunday Times.

"If the brain is distracted by imperfections, it processes less and so has a weaker social assessment of the person it is looking at," he added.

Aubert also says that using makeup to conceal imperfections such as wrinkles around the eyes is somewhat unnecessary because most men think this type of wrinkles is cute.

A study on cosmetics and its influence show that people who wore makeup were thought of as more confident and much healthier. Women who wore makeup were also awarded by the participants of the study with more prestigious jobs and a greater earning potential than the same women seen without cosmetics.

The Harvard study also found out that cosmetics affect likeability, trustworthiness and competence perception.

"We found that cosmetics have a significant impact on how attractive a face appears, but also on how likeable, trustworthy and competent they appear," said Nancy Etcoff, lead author of the study and Harvard University assistant clinical professor of Psychology.